AI featured image today…

I had an interesting experience last week, after I reviewed our recent stay at Hilton Istanbul Maslak on TripAdvisor.com. I wrote a very detailed review about our stay and included pictures. I gave the hotel at four star rating, although if I’m honest, maybe it should have been more like 3.5 stars. A couple of hours later, I got this message from TripAdvisor, with the subject line “One more question about Hilton Istanbul Maslak”.

I have been reviewing hotels on TripAdvisor since 2008. At this writing, I’ve written 210 reviews and gotten 314 helpful votes from the community. All you have to do is read the review and notice the many details of it, and it’s pretty obvious that it’s not a fake review. I took the two question survey, anyway. Basically, they asked me if I’d been compensated in any way for my review of the property. I responded that I hadn’t, and that was that. This was the first time I’ve ever gotten such a survey from TripAdvisor. I was surprised and a little puzzled by it.

Now, I suspect anyone who reviews that particular hotel gets this survey, which really doesn’t offer any incentive for being honest. TripAdvisor claims that they don’t “tolerate” fake reviews, which is why they sent the survey. But what’s to stop someone from lying? Especially if they get payment or some other reward for writing a review? It’s not like the person who got paid $10 for a review is going to be honest about it so the review gets removed.

Today, I went back to see if any new reviews had been posted since mine, which I wrote about a week ago. Right now, I count eleven reviews ahead of mine. Ten are very new reviews, and one is the hotel’s “favorite” review, a five star rating from someone in Frankfurt, posted last June. I notice that most of the new reviews are very short, lack detail, and come from people who have never before posted on TripAdvisor and appear to live in or near Istanbul. I notice a couple of them specifically mention a certain employee.

I decided to investigate further, and found some people on Reddit discussing this issue. Some had mentioned that Hilton rewards people for being called out in reviews. Others mentioned that the TripAdvisor rating is of paramount importance to Hilton hotel managers. Here’s a Medium post in which a writer claims that TripAdvisor has basically become a scam.

I know I probably shouldn’t be surprised about this. It seems like most things that start out pretty good eventually turn to shit, as businesses decide that money is the most important thing. But this is the first time I’ve noticed how very obvious the so-called fake reviews are… and it was TripAdvisor itself that pointed it out to me by sending me that bullshit “survey”.

I do still think TripAdvisor is useful. I always make a point of reading the reviews that aren’t five star and consider those over the super short five star ratings. Hilton Istanbul Maslak is a very nice hotel, but I don’t think it rates the inflated 4.8 stars it currently has. There are some obvious drawbacks to staying there that travelers should know about. Moreover, sometimes a good one star review can be extremely entertaining reading and draw more readers to a site.

I always put my true opinions about the places I stay in my travel blog. I know not everyone cares to read the blog, but I’m just pointing out that the information is out there. I’m sure I’m not the only one who writes honest reviews, either. It’s a shame that the hotel industry doesn’t consider that real information is useful to them, and helps them find consumers who will be happy with what they offer. And it’s a shame that TripAdvisor is not being honest about their pledge not to tolerate fake reviews.

I write my reviews in the spirit of how I used to review things on Epinions.com, which really was a site where people posted their honest (and usually very well-written) opinions. It’s too bad that site went under. It was truly valuable. I also met some great people there and made money, not because I got paid by people to promote their products, but because I earned ad revenue from people who hit the site to get honest information.

I also think YouTube can be a good source of information. There are some good content creators out there who really do a great job in showing what you get for your money. Currently, one of my favorites is Walk With Me Tim, who stays in different types of properties all over the world.

Anyway… this is just something I noticed today. I realize it’s been a problem for awhile, but this was the first time it affected me, personally. Be careful out there!