Several weeks ago, I was hanging out on Facebook when an Armenian guy I follow posted about ordering Ararat Boxes for his staff as Christmas gifts. He described the boxes as being full of yummy treats from Armenia, as well as a great fundraiser for good causes benefiting Armenia. Since I spent two years living in the Republic of Armenia as a Peace Corps Volunteer, I was interested in finding out more about Ararat Boxes.
So what are Ararat Boxes? They are boxes filled with snacks, stickers, and other goodies made in Armenia. The official Web site says that they put in 18-20 different items, everything from candy to teas and coffees. Every month is different and you don’t know what you’ll get. You can purchase the boxes once, or do a monthly subscription. When I showed the Web site to Bill, he decided he wanted to try it. He bought a three month subscription for the 2kg box ($49.95 for a single box, less if you subscribe). There’s also a 1kg box available that costs a bit less ($29.95). Shipping is available worldwide, and costs $15 for the big box and $10 for the small one. You can pay easily on the Web site, which calculates everything for you. The boxes come directly from Yerevan, Armenia, and come covered in bubble wrap, adorned with Armenian stamps and script that looks like a bunch of coat hooks.
This project was created by Renderfrost, which is a large IT company based in Armenia. Renderfrost has over 10 million worldwide users and is one of the biggest video platforms on the planet. It currently employs 80 people. Last year, people from Renderfrost came up with the idea for Ararat Box as a way to support small businesses in Armenia. They traveled around the country, visited 150 different businesses, tasted over 1000 products, and selected items that would be featured in the box. Each month, different vendors are featured, which means the boxes change. Ararat Box is also involved in charities, and donated 400 boxes to children in Artsakh, whose fathers are currently engaged with the military on the front lines of Nagorno-Karabakh.
We received the January edition of the box yesterday. It got hung up in Belarus for some time, waiting at the customs office. Here are a few photos.
Of course, there’s no wine or brandy in these boxes… bummer! Those are my favorite Armenian exports of all. But I was pretty heartened to see all of these cool Armenian snacks. When I lived in Armenia, one of my side projects was using Armenian produce to create recipes and potential products. I worked with the U.S. Department of Agriculture on that, and they even gave me a stovetop electric oven to use, which was a pretty big deal. Most of us had to rely on propane stoves and makeshift ovens crafted from big pots and kerosene heaters. You get pretty innovative when you’re a Peace Corps Volunteer in a developing country where there is no reliable electricity or running water. Things have gotten much better since the 90s, though.
I remember that back in the 1990s, most of the snacks available in Armenia came from Turkey or Iran, unless you wanted to buy something local at the shuka. It was very possible, for instance, to buy beautiful local fruits. Armenia had some of the most gorgeous produce I have ever seen. Or you could buy sunflower seeds or dried fruits and nuts. But chips and candy and the like were often sourced from other places. Although it was interesting to see the kinds of products you could find in Yerevan in the 90s, (I once found a package of Chips Deluxe cookies priced at the AMD equivalent of $7), it’s good that Armenia now has its own products.
Each box comes with a handy guide in English, explaining about the products and the best ways to enjoy them. Bill and I have so far tried a few of the snacks, all of which are of good quality. We look forward to seeing what will come in the next two boxes. I have a feeling we could extend the subscription!
Although I can’t deny that I was ready to leave Armenia in 1997, it will always have a piece of my heart. Living there changed my life for the better and really opened my eyes to the world. I still have friends from Armenia, as well as so many memories. It’s great that I can share the culture with Bill and we can enjoy these products together. And, on a more personal note, it really does make me excited to see the place where I did my service obviously improving in leaps and bounds. It makes me feel like I really did contribute something by going there and bearing witness to how things once were, compared to how they are today.
Edited to add… We just got our February box. Yes, it arrived just one day after the January box. We are now flush with Armenian snacks. Here are a few more photos!